About CLA

China Luxury Advisors counsels luxury brands and retailers on their China consumer strategy, ranging from market entry to digital to attracting, converting, and retaining affluent Chinese customers worldwide. Some of our clients include:

We’re a global company with locations in New York, Shanghai, Paris, and Los Angeles.

Insights

China Luxury Advisors' thought leadership.

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Services

China Luxury Advisors Services include:

China Market Entry

China Luxury Advisors works with brands to enter the China market—from assessing the market opportunity to finding and vetting distributors to assisting in set-up and inception of a China entity.

In-Store Training

China Luxury Advisors works with luxury retailers to provide targeted training for store staff to better understand the Chinese consumer and develop targeted tactics to attract, convert and retain these valuable consumers.

China Strategy Workshops

China Luxury Advisors works with clients to contextualize the Chinese consumer opportunity, facilitating internal workshops, training and strategy sessions to align thinking around the unique nature of the Chinese consumer market.

Travel Media and Trade Outreach

China Luxury Advisors provides comprehensive travel trade services in the China market, ranging from tour operator research and outreach to travel media planning and public relations targeted to luxury travel media.

China Digital Strategy

China Luxury Advisors works closely with brands to develop successful and proven China digital strategies with maximum ROI, then oversee rollout and execution.

Chinese Consumer Intelligence

China Luxury Advisors engages in custom intelligence for clients on Chinese luxury consumer behavior and outbound Chinese tourist-shopper trends. Working with travel partners in North America, Europe, and China, CLA gains rare access and insight into a private yet free-spending consumer base.

Influencer Engagement

China Luxury Advisors leverages its deep network of Chinese influencers and Key Opinion Leaders (KOLs) in China and worldwide, to help brands reach and engage target demographics.

Luxury Consumer Engagement

China Luxury Advisors works with brands to create custom consumer engagement opportunities that drive traffic and build consumer understanding of a brand’s heritage and history in their home country.

Chinese Outbound Traveler Strategy

China Luxury Advisors works with luxury brands to develop comprehensive strategies to attract, convert and build loyalty with Chinese consumers as they travel around the world.

In addition to the above services, China Luxury Advisors partners with its extensive network of practitioners to offer a wide range of advisory services for luxury brands seeking assistance with this unique and often challenging market.

Team

China Luxury Advisors' team includes a roster of experienced China operators and strategists.

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Sage Brennan

Co-Founder

Sage first visited China in 1987, and has been studying and speaking the language and culture ever since. He has worked in China as a researcher, investor, entrepreneur, journalist and advisor, with a specialization in digital, mobile and strategy.

Sage contributed the weekly “Sage Brennan’s This Week in China” column to Dow Jones’ MarketWatch for two years, and remains a frequent commentator on China-related media and technology issues in print media and on programs such as CNBC’s Asia Squawk Box, Wall Street Journal and others.

Sage is a founder and curator of the Shanghai chapter of MobileMonday, with over 3,000 participants, and founded the TEDxShanghai chapter. He is also a regular speaker on China at conferences such as SouthXSouthwest, AdTech and others. A native of Boston, Sage holds both an MBA and an undergraduate degree in International Studies from the University of North Carolina at Chapel Hill, and harbors a lifelong passion for Mandarin and China.

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Renee Hartmann

Co-Founder

Renee has been working and living in China since 2000, with a specialty in understanding and selling to the emerging Chinese consumer. She has worked as a brand owner, retail operator, consumer researcher, public relations specialist and market entry strategist in China.

Renee was co-founder of Shanghai-based apparel brand, Eno, and served as its COO and CFO for more than five years. Renee led the company’s fundraising efforts, which resulted in raising more than US$8 million from venture capital and angel investors. She oversaw Eno’s groundbreaking marketing practice, resulting in the company’s recognition as one of the Top Ten Most Innovative companies in China by Fast Company in 2010.

Renee holds a BBA from Emory University’s Goizueta School of Business, and an MBA from Duke University’s Fuqua School of Business. She holds the Chartered Financial Analyst designation, and was named one of CNN’s “Top 20 People to Watch in Shanghai” in 2010. Renee has operated and lived in China for more than ten years and speaks Mandarin.

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Philip Guarino

Director Europe

With business experience in more than 40 countries and travel to over 70, Philip brings both unique perspective and practical insight to the benefit of growing businesses. He has held numerous leadership positions in international business development and strategic planning in a variety of industries in the US, Europe and Latin America- both in corporate management and as an entrepreneur.

Philip graduated from Harvard College in 1992 with an A.B. in Government (International Relations) cum laude, where he was also the recipient of the John Harvard and Harvard College awards for academic achievement. He received a Masters in Business Administration from the Wharton School of the University of Pennsylvania in 1998 with a specialization in Entrepreneurial Management. He also completed adjunct studies in International Relations at the Universidad de Belgrano in Buenos Aires, Argentina (1990) and in business administration at the SDA Bocconi in Milan, Italy (1997).

Philip is fluent in five languages (English, French, Italian, Spanish and Portuguese) and is an avid- and intrepid- traveler.

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Avery Booker

Partner

With a decade of experience working in the Greater China market, specializing in luxury branding, new media, and trend forecasting, Avery Booker has closely watched and chronicled the emergence of the global Chinese luxury consumer on the world stage.

A fluent Mandarin speaker, Avery was the founding Editor-in-Chief of Jing Daily, the leading bilingual digital publication focusing on the business of luxury and culture in China. Building the publication from the ground up, Avery profiled key trends and interviewed the top players in China’s luxury and arts industries.

More recently, Avery was Vice President of Marketing at Bomoda, a leading Chinese-language luxury fashion newsletter and multiplatform app aimed at China’s global fashion explorer, launching Bomoda’s social platform on-the-ground in Beijing and Shanghai. Avery is a regular contributor of quotes and articles to publications such as the Atlantic, the Guardian, Monocle, and Quartz. Avery holds an M.A. in New Media from New York University, a B.A. in English from the University of Colorado at Boulder, and Mandarin certification from Beijing Language & Culture University.

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Charlie Gu

Account Manager

Charlie Gu is a communications strategist with professional experience in global PR firms, nonprofit organizations and Fortune 500 companies. Fluent in Mandarin, English, (some French) and three other local Chinese dialects, he possesses a deep understanding of the Chinese culture, especially the diversity that is inherent within segments of the Chinese community.

Charlie is responsible for crafting and executing Chinese tourism marketing strategies for Beverly Center, a premier fashion destination in Los Angeles. At Beverly Center, Charlie helped launch a series of China-Ready tourism initiatives including a Chinese tour guide reception and Weibo account, and kick-started a partnership with key Chinese student groups in Los Angeles.

Before joining the CLA Team, Charlie worked at David Lang & Associates, a boutique public relations firm specializing in Asian community outreach and public affairs in Los Angeles, managing clients including Alameda Corridor East Construction Authority, LA Metro, Southern California Association of Governments and Hong Kong Tourism Board. Charlie has also worked for international PR firms including Weber Shandwick (in London) and Golin Harris (in Shanghai and Los Angeles), serving clients in a spectrum of industries from healthcare, government entities to food and international luxury brands.

Charlie holds a Master’s Degree in Strategic Public Relations from the Annenberg School for Communications at the University of Southern California, and a B.A. in Journalism from Shanghai International Studies University.

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Evelyn Li

Business Development Manager

Evelyn is a communications specialist with professional experience in media, public relations and marketing. At CLA, Evelyn spearheads business development with key Chinese partners, including tour operators and guides, VIP groups, private clubs, strategic media, influencers, designers and stylists.

Prior to joining CLA in 2012, Evelyn worked at Harper’s Bazaar Magazine in Beijing where she worked on  both the editorial and events sides,  interacting with top Chinese celebrities and entrepreneurs and covering fashion trends in China. Evelyn also held internship positions at Central Saint Martin in London and Toyota in Los Angeles.

Evelyn holds a Master of Arts  in Global Communication from the University of Southern California, a Master of Science in Global Media and Communications from the London School of Economics and Political Science, and a B.A. in Advertising from both Jilin University in China and Kyushu University in Japan. She also earned a Fashion Magazine Business Certification from Central Saint Martins College of Art & Design.

Evelyn is from China and speaks fluent Mandarin, English and Japanese.

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