Tag: year of the sheep

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To Engage Chinese Consumers, Go for the Gut

February 16, 2015/0/0/

For the better part of a decade, most major luxury brands have used the Lunar New Year holiday as an opportunity to engage Chinese consumers through localized, limited-edition items. However, owing to plummeting luxury consumption within mainland China — which has only been worsened by the ongoing anti-corruption crackdown — and a decidedly more low-key […]

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Luxury Brands Prepare for the Year of the Sheep

January 12, 2015/0/0/

With Chinese New Year just around the corner, luxury brands have started rolling out limited-edition collections celebrating the Year of the Sheep. Aimed at Chinese shoppers worldwide, commemorative Chinese New Year collections (and store decorations) have become increasingly common in recent years, ranging from overt (the infamous Gold-and-Red Ferrari 458 in 2012) to subtle (Dunhill’s snake cufflinks in […]

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