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Digging For Diamonds Among China’s “KOLs”

August 15, 2014/0/0/

Engaging local influencers, or Key Opinion Leaders (“KOLs”), has long been a useful marketing tool for luxury brands active in the China market. With big-ticket purchases motivated largely by recommendations from friends, celebrities, and popular bloggers, self-proclaimed influencers have turned sponsored Weibo posts, event appearances, and paid photo shoots into full-time jobs. However, the sad […]

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