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What Does WeChat Pay’s Global Emergence Mean For Your Brand?

April 5, 2016/0/0/

Having already established itself as a major payments player within its home market, China’s dominant mobile platform, WeChat, has set its sights on global expansion, with a particular focus on payment solutions for globe-trotting outbound Chinese tourists. Launched in 2014 to allow users to send digital “red envelopes” (worth small amounts of money) to friends […]

Marketing & Branding , , ,

Case Study: Chinese New Year Engagement

February 22, 2016/0/0/

As any brand or retailer well knows, young Chinese consumers are increasingly difficult to reach, motivate, and engage — particularly online. However, with the right approach and long-term view, true engagement with this sought-after demographic is still possible. To strengthen its position as a “must-visit” for Europe-bound Chinese travelers, recently the Spanish department store El […]

Marketing & Branding, Travel/Leisure , , , ,

What Could 2016 Hold For China’s Luxury and Travel Markets?

December 23, 2015/0/0/

EU to Remain a Strong Draw, With Spain & Italy Gaining on France After a lackluster 2015 for many luxury brands — particularly those overburdened by unprofitable China operations — expect more pressure for improvement in mainland China performance in 2016, with further store closings and a rationalization of bloated operations. A depreciating Renminbi might […]

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What Brands Should Know as WeChat Goes Global

December 7, 2015/0/0/

If you do any business with China these days, you are most likely familiar with WeChat. Often dubbed China’s “life operating platform,” WeChat – an amalgamation of social media, instant messaging, e-commerce and more – has 650 million monthly active users worldwide. In mid-November, Tencent, the parent company of WeChat, announced that it had made its popular […]

Lifestyle, Marketing & Branding , , , , ,

Digging For Diamonds Among China’s “KOLs”

August 15, 2014/0/0/

Engaging local influencers, or Key Opinion Leaders (“KOLs”), has long been a useful marketing tool for luxury brands active in the China market. With big-ticket purchases motivated largely by recommendations from friends, celebrities, and popular bloggers, self-proclaimed influencers have turned sponsored Weibo posts, event appearances, and paid photo shoots into full-time jobs. However, the sad […]

Business & Finance, Marketing & Branding , , , , , , , ,
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