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California’s Golden Opportunity with Chinese Tourists

March 9, 2015/0/0/

Since the US announced plans to extend the length of Chinese tourist, student, and business visas last November, leading American travel destinations have kept a close eye on Chinese tourist arrivals to evaluate the near- and long-term impact of this historic move. As it turns out, they didn’t need to wait long: in the past […]

Marketing & Branding, Travel/Leisure , , , , ,

China’s Online Video Boom Has Global Implications (and Ambitions)

December 15, 2014/0/0/

With many young, digitally savvy Chinese leapfrogging straight to online video, watching 698 million hours of video on Youku Tudou and an estimated 569 million hours on iQiyi this August, the country’s online video market has become big business. As consumers increase their time watching streaming TV shows and films — particularly on mobile devices, which […]

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