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Tourism and Brand Building: Are Italian Luxury Firms Ready?

March 2, 2015/0/0/

2014 proved to be a challenging year for Italy. According to Global Blue, luxury spending in Italy dropped 3 percent last year, due in large part to the country’s exposure to Russian tourism. Political turmoil and an ensuing devaluation of the Ruble caused a significant decrease in the number of Russian visitors to Italy, with spending […]

Marketing & Branding, Travel/Leisure , , , , , , ,

What will 2015 Bring for Chinese Tourism in the United States?

January 6, 2015/5/0/

2014 was an eventful one for watchers of the Chinese tourism industry. Despite the damper that the continued crackdown on corruption from the Chinese government placed on government travel and spending, growth in Chinese tourism remained stronger than ever. Chinese travelers took an estimated 115 million outbound trips in 2014, a more than 18 percent […]

Lifestyle, Marketing & Branding, Travel/Leisure , , , , ,

Dubai, Abu Dhabi Woo China’s “Seen It All” Set

December 8, 2014/0/0/

Ideally positioned between China and popular European tourism and business destinations, and linked by dozens of direct flights to major Chinese cities, the United Arab Emirates (UAE) has already benefited greatly from China’s outbound investment and travel boom. In 2013, Dubai saw Chinese arrivals increase 11 percent to nearly 276,000, and more than 81,000 mainland […]

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China the “Wild West” for Global Travel Industry

December 1, 2014/0/0/

The massive growth of China’s outbound tourism market continues to attract the attention of international travel giants, which increasingly look to collaborate with leading local players. Considering the fast pace with which Chinese tourists have scoured (and shopped) the globe — 116 million mainlanders are expected to travel abroad this year, spending an estimated $155 […]

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Serving China’s Global Luxury Consumer No Small Task

March 1, 2014/0/0/

Fueled by a stronger yuan, high prices at domestic stores, greater ease of travel, and China’s ongoing anti-extravagance campaign, more Chinese than ever headed abroad in 2013—most of whom had their sights set on luxury shopping. Last year, Chinese shoppers accounted for over one-third of all luxury purchases in Western Europe, dedicating 33 percent of […]

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