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New Tmall Regulations Pose Fresh Headaches For Western Brands

March 16, 2015/0/0/

Less than a year after the likes of Burberry, L’Occitane, and Estée Lauder launched official “flagships” on the platform, this month Alibaba-owned e-tailer Tmall announced new “invite-only” regulations that limit new stores to hand-picked brands. These new regulations present an unexpected obstacle for companies debating whether to join the platform, which – despite concerns about […]

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