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Case Study: Chinese New Year Engagement

February 22, 2016/0/0/

As any brand or retailer well knows, young Chinese consumers are increasingly difficult to reach, motivate, and engage — particularly online. However, with the right approach and long-term view, true engagement with this sought-after demographic is still possible. To strengthen its position as a “must-visit” for Europe-bound Chinese travelers, recently the Spanish department store El […]

Marketing & Branding, Travel/Leisure , , , ,

Global Destinations Keep Close Eye on China’s Super Golden Week Holiday

October 6, 2015/0/0/

China’s Golden Week is in full swing, with Chinese consumers traveling the world for sightseeing, dining, wine tasting, fun, and of course, shopping. Coming just a few days after the Lunar Mid-Autumn Festival, this week’s holiday is considered a “Super Golden Week,” one that lets Chinese tourists combine the two holidays for a longer travel […]

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Can Spain Compete With France For Chinese Tourists?

February 23, 2015/0/0/

Long overshadowed as an aspirational destination by neighboring France, Spain is finally coming into its own among experiential Chinese tourists. Although Spain’s 288,000 mainland Chinese visits last year were a drop in the bucket compared to France’s 2 million, Spain did see an impressive 14 percent leap year-on-year in 2014. More importantly for Spanish retailers, Chinese tourists have […]

Marketing & Branding, Travel/Leisure , , , , ,