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Are Chinese international students the new brand champions?

August 31, 2018/0/0/

Original Article: https://www.scmp.com/magazines/style/news-trends/article/2141576/are-chinese-international-students-new-brand-champions — By Jing Daily—April 14, 2018 (This article was written by Ruonan Zheng and originally published in Jing Daily) Luxury brands are targeting rich Chinese students who are studying abroad – these students are usually dressed head to toe in luxury goods Fashion blogger Scarlett Hao (centre) is a New York University student how […]

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Ctrip to Launch ‘Customized Travel’ Summit in Europe

August 31, 2018/0/0/

Original Article: https://jingtravel.com/ctrip-launch-customized-travel-summit-europe/ — Jing Travel—April 3, 2018 Budapest, Hungary will be the site of the first European summit for Ctrip’s Customized Travel platform. Photo: Shutterstock It’s challenging to tie down exactly the volume of independent outbound travel vs outbound group travel from the Chinese source market. One thing that is clear is that independent travel […]

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What Brands Should Know as WeChat Goes Global

December 7, 2015/0/0/

If you do any business with China these days, you are most likely familiar with WeChat. Often dubbed China’s “life operating platform,” WeChat – an amalgamation of social media, instant messaging, e-commerce and more – has 650 million monthly active users worldwide. In mid-November, Tencent, the parent company of WeChat, announced that it had made its popular […]

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Digging For Diamonds Among China’s “KOLs”

August 15, 2014/0/0/

Engaging local influencers, or Key Opinion Leaders (“KOLs”), has long been a useful marketing tool for luxury brands active in the China market. With big-ticket purchases motivated largely by recommendations from friends, celebrities, and popular bloggers, self-proclaimed influencers have turned sponsored Weibo posts, event appearances, and paid photo shoots into full-time jobs. However, the sad […]

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What New WeChat Regulations Could Mean For Brands

August 11, 2014/0/0/

Following last year’s crackdown on the spreading of online rumors via microblogging platforms like Sina Weibo, which led to a significant decrease in activity on the platform, in early August China announced new restrictions on instant messaging tools such as WeChat, Laiwang, QQ, and Miliao. The new restrictions will require real-name registration for public accounts, requiring public account holders […]

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