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Luxury, China, and Currency Volatility

May 18, 2015/0/0/

CHANEL’s announcement in March that it would increase prices in Europe by 20 percent and drop them a similar amount in China raised eyebrows in the luxury industry and set off speculation that many other brands may follow suit. Ostensibly, CHANEL’s move was designed to “align” prices in anticipation of an international e-commerce push as […]

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Luxury’s Renminbi Roulette: Why Currency Adjustments Are Risky Business

March 30, 2015/0/0/

CHANEL’s recent decision to increase prices in Europe by 20 percent and lower them in China raised eyebrows throughout the global luxury industry. Ostensibly this move was designed to “align” prices in anticipation of an international e-commerce push. Coming in the wake of the Euro’s sharp devaluation since mid-2014, which accelerated significantly in the month […]

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Price Drops Alone Won’t Boost Luxury Sales in China

March 23, 2015/0/0/

One of the biggest stories to come out of the global luxury industry last week was Chanel’s decision to increase prices for some handbags in Europe while lowering prices in mainland China. This move, which will take effect on April 8, is aimed at fighting a flourishing gray market and narrowing the price gap between China […]

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