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What Shape Will China’s “Post-Crackdown” Luxury Landscape Take?

June 29, 2015/0/0/

In their new book “I F**KING LOVE THAT COMPANY,” authors Bayard Winthrop and Randy Komisar highlight how young, digitally savvy brands have steadily chipped away at the traditional brick-and-mortar retail model–which depended on size, scale, and distribution–and replaced it with one that values efficiency, speed, and dialogue to build loyalty and affinity among a plugged-in buyer base. […]

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Luxury’s Renminbi Roulette: Why Currency Adjustments Are Risky Business

March 30, 2015/0/0/

CHANEL’s recent decision to increase prices in Europe by 20 percent and lower them in China raised eyebrows throughout the global luxury industry. Ostensibly this move was designed to “align” prices in anticipation of an international e-commerce push. Coming in the wake of the Euro’s sharp devaluation since mid-2014, which accelerated significantly in the month […]

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Tourism and Brand Building: Are Italian Luxury Firms Ready?

March 2, 2015/0/0/

2014 proved to be a challenging year for Italy. According to Global Blue, luxury spending in Italy dropped 3 percent last year, due in large part to the country’s exposure to Russian tourism. Political turmoil and an ensuing devaluation of the Ruble caused a significant decrease in the number of Russian visitors to Italy, with spending […]

Marketing & Branding, Travel/Leisure , , , , , , ,

To Engage Chinese Consumers, Go for the Gut

February 16, 2015/0/0/

For the better part of a decade, most major luxury brands have used the Lunar New Year holiday as an opportunity to engage Chinese consumers through localized, limited-edition items. However, owing to plummeting luxury consumption within mainland China — which has only been worsened by the ongoing anti-corruption crackdown — and a decidedly more low-key […]

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Reaching China’s Millennials an Ongoing Challenge For Luxury Brands

October 17, 2014/0/0/

It’s been a tough year for some of the world’s largest luxury companies. Prada’s profits slipped by one fifth in the first half of 2014, while Gucci’s second quarter sales fell 2.4 percent, and LVMH sales grew just 3 percent in the second quarter — just half of analysts’ predictions. Many of these companies place […]

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