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Tourism and Brand Building: Are Italian Luxury Firms Ready?

March 2, 2015/0/0/

2014 proved to be a challenging year for Italy. According to Global Blue, luxury spending in Italy dropped 3 percent last year, due in large part to the country’s exposure to Russian tourism. Political turmoil and an ensuing devaluation of the Ruble caused a significant decrease in the number of Russian visitors to Italy, with spending […]

Marketing & Branding, Travel/Leisure , , , , , , ,

Overcoming China’s Global Tourism Growing Pains

January 19, 2015/0/0/

In recent years, many luxury brands, retailers, malls and department stores have seen a wave of Chinese tourist-shoppers unlike any before. Motivated by easier and longer visas, lower prices, the prestige of shopping abroad, and better service and selection, Chinese tourists have become a regular sight from Ginza to Beverly Hills, Bond Street to Madison Avenue. […]

Travel/Leisure , , , , , , , ,