Tag: localization

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Chinese Designers Take the Wheel in New York, Los Angeles

May 11, 2015/0/0/

Making over 70 percent of luxury purchases outside of mainland China, Chinese consumers now support a vast network of brands and industries worldwide, boosting luxury and fashion brands as well as retailers, hotels and tourism providers. Now, a growing number of tourism industry professionals see what many global fashion and luxury watchers have long known: […]

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To Engage Chinese Consumers, Go for the Gut

February 16, 2015/0/0/

For the better part of a decade, most major luxury brands have used the Lunar New Year holiday as an opportunity to engage Chinese consumers through localized, limited-edition items. However, owing to plummeting luxury consumption within mainland China — which has only been worsened by the ongoing anti-corruption crackdown — and a decidedly more low-key […]

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Luxury Brands Prepare for the Year of the Sheep

January 12, 2015/0/0/

With Chinese New Year just around the corner, luxury brands have started rolling out limited-edition collections celebrating the Year of the Sheep. Aimed at Chinese shoppers worldwide, commemorative Chinese New Year collections (and store decorations) have become increasingly common in recent years, ranging from overt (the infamous Gold-and-Red Ferrari 458 in 2012) to subtle (Dunhill’s snake cufflinks in […]

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Dubai, Abu Dhabi Woo China’s “Seen It All” Set

December 8, 2014/0/0/

Ideally positioned between China and popular European tourism and business destinations, and linked by dozens of direct flights to major Chinese cities, the United Arab Emirates (UAE) has already benefited greatly from China’s outbound investment and travel boom. In 2013, Dubai saw Chinese arrivals increase 11 percent to nearly 276,000, and more than 81,000 mainland […]

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