Tag: LGBT

Home / Our Insights / ArchivesTag: LGBT

What Could 2016 Hold For China’s Luxury and Travel Markets?

December 23, 2015/0/0/

EU to Remain a Strong Draw, With Spain & Italy Gaining on France After a lackluster 2015 for many luxury brands — particularly those overburdened by unprofitable China operations — expect more pressure for improvement in mainland China performance in 2016, with further store closings and a rationalization of bloated operations. A depreciating Renminbi might […]

Marketing & Branding , , , , , , ,

Marriage Equality Ruling Set to Boost Chinese Tourism in US

July 6, 2015/0/0/

On June 26, 2015, the U.S. Supreme Court ruled in a historic decision that the United States Constitution grants same-sex couples the fundamental right to marry, making same-sex marriage legal throughout the nation.¬†Widely celebrated by the LGBT community and allies across the nation, the decision also sent a ripple effect around the world. In China, […]

Lifestyle, Marketing & Branding, Travel/Leisure , , , , ,

Luxury Brands, Tourist Destinations Can’t Ignore the Power of the “Pink Yuan”

April 20, 2015/0/0/

Long an important target for marketers in the West, LGBT consumers often have higher disposable incomes and lead consumer trends. With public acceptance of LGBT people continuing to grow worldwide, it’s time for brands to think global when developing their marketing strategies to this community. Case in point: as the second-largest economy — and home […]

Business & Finance, Marketing & Branding, Travel/Leisure , , , ,