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Are Chinese international students the new brand champions?

August 31, 2018/0/0/

Original Article: https://www.scmp.com/magazines/style/news-trends/article/2141576/are-chinese-international-students-new-brand-champions — By Jing Daily—April 14, 2018 (This article was written by Ruonan Zheng and originally published in Jing Daily) Luxury brands are targeting rich Chinese students who are studying abroad – these students are usually dressed head to toe in luxury goods Fashion blogger Scarlett Hao (centre) is a New York University student how […]

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What Could 2016 Hold For China’s Luxury and Travel Markets?

December 23, 2015/0/0/

EU to Remain a Strong Draw, With Spain & Italy Gaining on France After a lackluster 2015 for many luxury brands — particularly those overburdened by unprofitable China operations — expect more pressure for improvement in mainland China performance in 2016, with further store closings and a rationalization of bloated operations. A depreciating Renminbi might […]

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What China’s “Wedding of the Year” Says About Branding in 2015

October 12, 2015/0/0/

This past week, the hot topic on China’s Weibo- and WeChat-sphere was the wedding of actors Huang Xiaoming and Angela Yeung (better known as Angelababy), a stereotypically fairytale event held at the very romantic Shanghai Exhibition Center. Attended by nearly 600 guests, among them celebrities like Li Bingbing, Shu Qi, Chiling Lin, and Hong Kong […]

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Digging For Diamonds Among China’s “KOLs”

August 15, 2014/0/0/

Engaging local influencers, or Key Opinion Leaders (“KOLs”), has long been a useful marketing tool for luxury brands active in the China market. With big-ticket purchases motivated largely by recommendations from friends, celebrities, and popular bloggers, self-proclaimed influencers have turned sponsored Weibo posts, event appearances, and paid photo shoots into full-time jobs. However, the sad […]

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