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What Brands Should Know as WeChat Goes Global

December 7, 2015/0/0/

If you do any business with China these days, you are most likely familiar with WeChat. Often dubbed China’s “life operating platform,” WeChat – an amalgamation of social media, instant messaging, e-commerce and more – has 650 million monthly active users worldwide. In mid-November, Tencent, the parent company of WeChat, announced that it had made its popular […]

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