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What Could 2016 Hold For China’s Luxury and Travel Markets?

December 23, 2015/0/0/

EU to Remain a Strong Draw, With Spain & Italy Gaining on France After a lackluster 2015 for many luxury brands — particularly those overburdened by unprofitable China operations — expect more pressure for improvement in mainland China performance in 2016, with further store closings and a rationalization of bloated operations. A depreciating Renminbi might […]

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Digging For Diamonds Among China’s “KOLs”

August 15, 2014/0/0/

Engaging local influencers, or Key Opinion Leaders (“KOLs”), has long been a useful marketing tool for luxury brands active in the China market. With big-ticket purchases motivated largely by recommendations from friends, celebrities, and popular bloggers, self-proclaimed influencers have turned sponsored Weibo posts, event appearances, and paid photo shoots into full-time jobs. However, the sad […]

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What New WeChat Regulations Could Mean For Brands

August 11, 2014/0/0/

Following last year’s crackdown on the spreading of online rumors via microblogging platforms like Sina Weibo, which led to a significant decrease in activity on the platform, in early August China announced new restrictions on instant messaging tools such as WeChat, Laiwang, QQ, and Miliao. The new restrictions will require real-name registration for public accounts, requiring public account holders […]

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