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What Shape Will China’s “Post-Crackdown” Luxury Landscape Take?

June 29, 2015/0/0/

In their new book “I F**KING LOVE THAT COMPANY,” authors Bayard Winthrop and Randy Komisar highlight how young, digitally savvy brands have steadily chipped away at the traditional brick-and-mortar retail model–which depended on size, scale, and distribution–and replaced it with one that values efficiency, speed, and dialogue to build loyalty and affinity among a plugged-in buyer base. […]

Business & Finance, Marketing & Branding , , , , ,

To Engage Chinese Consumers, Go for the Gut

February 16, 2015/0/0/

For the better part of a decade, most major luxury brands have used the Lunar New Year holiday as an opportunity to engage Chinese consumers through localized, limited-edition items. However, owing to plummeting luxury consumption within mainland China — which has only been worsened by the ongoing anti-corruption crackdown — and a decidedly more low-key […]

Lifestyle, Marketing & Branding , , , , , , , , , ,