Tag: chinese new year

Home / Our Insights / ArchivesTag: chinese new year

Ringing in the Year of the Monkey

January 25, 2016/0/0/

Officially kicking off on February 8, Chinese New Year is just around the corner. Generally considered China’s most important holiday, Chinese New Year marks a time when friends and family come together to celebrate and start a fresh new year. 2016 is the Year of the Monkey – the “Red Fire Monkey,” to be exact. In […]

Lifestyle, Marketing & Branding , , , , ,

Luxury Brands Prepare for the Year of the Sheep

January 12, 2015/0/0/

With Chinese New Year just around the corner, luxury brands have started rolling out limited-edition collections celebrating the Year of the Sheep. Aimed at Chinese shoppers worldwide, commemorative Chinese New Year collections (and store decorations) have become increasingly common in recent years, ranging from overt (the infamous Gold-and-Red Ferrari 458 in 2012) to subtle (Dunhill’s snake cufflinks in […]

Lifestyle, Marketing & Branding , , , , , , , , ,