Tag: chinese consumers

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5 Charts Showing the Rise of Independent Chinese Travelers

August 31, 2018/0/0/

Original Article: https://skift.com/2017/08/25/5-charts-showing-the-rise-of-independent-chinese-travelers/ — Dan Peltier, Skift – Aug 25, 2017 1:00 am “We’re still many years away from seeing a tipping point when more Chinese travel independently than with tour groups. But this data should be a wake-up call to destinations and travel brands that a shift is already happening in some places and for […]

CLA in the Media, Travel/Leisure , , ,

Global Brands, Meet Your Global Chinese Customers

March 1, 2014/0/0/

Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers, brands continue to underinvest in this global customer segment in home markets. Many brands that led the pack in executing China market-entry strategies during recent decades have subsequently missed the opportunity to engage the traveling Global Chinese Demographic in their home markets […]

Marketing & Branding , ,

Serving China’s Global Luxury Consumer No Small Task

March 1, 2014/0/0/

Fueled by a stronger yuan, high prices at domestic stores, greater ease of travel, and China’s ongoing anti-extravagance campaign, more Chinese than ever headed abroad in 2013—most of whom had their sights set on luxury shopping. Last year, Chinese shoppers accounted for over one-third of all luxury purchases in Western Europe, dedicating 33 percent of […]

Business & Finance, Marketing & Branding , , , ,