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Staying Ahead in China’s Luxury Car Market

November 3, 2014/0/0/

The world’s largest auto market since 2010, China will surpass the US to become the world’s largest premium car market by 2020. Having entered China when the country had no luxury auto segment to speak of, European luxury automakers Audi, BMW, and Mercedes-Benz continue to occupy 80 percent of high-end market share in China, posing […]

Business & Finance, Marketing & Branding , , , , , , ,

Global Brands, Meet Your Global Chinese Customers

March 1, 2014/0/0/

Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers, brands continue to underinvest in this global customer segment in home markets. Many brands that led the pack in executing China market-entry strategies during recent decades have subsequently missed the opportunity to engage the traveling Global Chinese Demographic in their home markets […]

Marketing & Branding , ,

Serving China’s Global Luxury Consumer No Small Task

March 1, 2014/0/0/

Fueled by a stronger yuan, high prices at domestic stores, greater ease of travel, and China’s ongoing anti-extravagance campaign, more Chinese than ever headed abroad in 2013—most of whom had their sights set on luxury shopping. Last year, Chinese shoppers accounted for over one-third of all luxury purchases in Western Europe, dedicating 33 percent of […]

Business & Finance, Marketing & Branding , , , ,

Beyond The Bus: Chinese Tourists Control Itinerary With Car Rentals

March 1, 2014/0/0/

While once content to sightsee from the bus, more and more individual Chinese tourists are taking control of their itinerary and renting cars at their destination. Leisure driving is taking off as a concept with Chinese tourists—not just overseas where self-driving is the norm, but also in China where the concept of leisure driving for […]

Lifestyle, Travel/Leisure , , ,

From Ctrip To Storefront: How To Entice The Chinese Traveler Who Books Online

February 1, 2014/0/0/

Although the large majority of self-travel booking is done on Chinese platforms and with Chinese travel agents—both online and offline—there is a growing trend of sophisticated Chinese travelers tapping into international platforms for travel arrangements in their destination. In general, China’s travel landscape is still dominated by offline travel booking or a hybrid of online/offline […]

Lifestyle, Travel/Leisure , , ,