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What Does China’s Currency Devaluation Really Mean for Luxury?

August 17, 2015/0/0/

Last week was a tumultuous one for international markets and the luxury industry. China’s unexpected announcement of a “one-off” devaluation of the Renminbi (RMB) — which actually happened twice — stunned markets, with shares falling across the globe. However, it was arguably those in the luxury sector that were hit the hardest, with firms such as LVMH […]

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China’s Menswear Market Shifts Into High Gear

June 15, 2015/0/0/

Although overshadowed in recent years by a surge in spending by female shoppers, China’s menswear market has become more important than ever for a growing number of brands.Currently, menswear accounts for around 43 percent of China’s overall apparel industry, the largest piece of the pie, and brands from Savile Row to Seoul are making stronger overtures to […]

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To Engage Chinese Consumers, Go for the Gut

February 16, 2015/0/0/

For the better part of a decade, most major luxury brands have used the Lunar New Year holiday as an opportunity to engage Chinese consumers through localized, limited-edition items. However, owing to plummeting luxury consumption within mainland China — which has only been worsened by the ongoing anti-corruption crackdown — and a decidedly more low-key […]

Lifestyle, Marketing & Branding , , , , , , , , , ,

Online vs. Bricks-and-Mortar: The China Dilemma

February 2, 2015/0/0/

As luxury brands look to mitigate a significant slowdown in sales in mainland China, which registered negative growth last year for the first time ever, the country’s e-commerce market remains an attractive opportunity as well as an ongoing challenge. Often fearful of diluting brand value while still looking to boost return on investment in a tough […]

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