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What Shape Will China’s “Post-Crackdown” Luxury Landscape Take?

June 29, 2015/0/0/

In their new book “I F**KING LOVE THAT COMPANY,” authors Bayard Winthrop and Randy Komisar highlight how young, digitally savvy brands have steadily chipped away at the traditional brick-and-mortar retail model–which depended on size, scale, and distribution–and replaced it with one that values efficiency, speed, and dialogue to build loyalty and affinity among a plugged-in buyer base. […]

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Luxury Brands, Tourist Destinations Can’t Ignore the Power of the “Pink Yuan”

April 20, 2015/0/0/

Long an important target for marketers in the West, LGBT consumers often have higher disposable incomes and lead consumer trends. With public acceptance of LGBT people continuing to grow worldwide, it’s time for brands to think global when developing their marketing strategies to this community. Case in point: as the second-largest economy — and home […]

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Reaching China’s Millennials an Ongoing Challenge For Luxury Brands

October 17, 2014/0/0/

It’s been a tough year for some of the world’s largest luxury companies. Prada’s profits slipped by one fifth in the first half of 2014, while Gucci’s second quarter sales fell 2.4 percent, and LVMH sales grew just 3 percent in the second quarter — just half of analysts’ predictions. Many of these companies place […]

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Digging For Diamonds Among China’s “KOLs”

August 15, 2014/0/0/

Engaging local influencers, or Key Opinion Leaders (“KOLs”), has long been a useful marketing tool for luxury brands active in the China market. With big-ticket purchases motivated largely by recommendations from friends, celebrities, and popular bloggers, self-proclaimed influencers have turned sponsored Weibo posts, event appearances, and paid photo shoots into full-time jobs. However, the sad […]

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What New WeChat Regulations Could Mean For Brands

August 11, 2014/0/0/

Following last year’s crackdown on the spreading of online rumors via microblogging platforms like Sina Weibo, which led to a significant decrease in activity on the platform, in early August China announced new restrictions on instant messaging tools such as WeChat, Laiwang, QQ, and Miliao. The new restrictions will require real-name registration for public accounts, requiring public account holders […]

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