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Behind Alitrip’s Global Ambitions, A New Generation of Chinese Travelers

January 19, 2016/0/0/

Last week, the Alibaba-owned Chinese online travel platform Alitrip held its first promotional event in the US in Los Angeles. The event, “Attracting China’s 1.3 Billion Travelers,” was launched to promote Alitrip as the go-to partner for US travel agencies and suppliers interested in the fast-growing Chinese outbound tourism market. The event featured keynote speakers […]

Lifestyle, Travel/Leisure , , , , , , ,

What Alibaba’s New “Credit Visa” System Means For Overseas Chinese Travel (and Why Brands Should Care)

July 13, 2015/2/0/

Leveraging the new “credit score” function launched by its online payment company Alipay, last week Chinese e-commerce juggernaut Alibaba announced the beta launch of a new “Credit Visa” service, which could put easy tourist visas within the reach of China’s most high-potential overseas spenders. Designed for overseas-bound travelers (particularly members of Alibaba’s online travel agency, […]

Marketing & Branding, Travel/Leisure , , , , ,

New Tmall Regulations Pose Fresh Headaches For Western Brands

March 16, 2015/0/0/

Less than a year after the likes of Burberry, L’Occitane, and Estée Lauder launched official “flagships” on the platform, this month Alibaba-owned e-tailer Tmall announced new “invite-only” regulations that limit new stores to hand-picked brands. These new regulations present an unexpected obstacle for companies debating whether to join the platform, which – despite concerns about […]

Business & Finance, Marketing & Branding , , , ,

Online vs. Bricks-and-Mortar: The China Dilemma

February 2, 2015/0/0/

As luxury brands look to mitigate a significant slowdown in sales in mainland China, which registered negative growth last year for the first time ever, the country’s e-commerce market remains an attractive opportunity as well as an ongoing challenge. Often fearful of diluting brand value while still looking to boost return on investment in a tough […]

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