The city of Los Angeles plays host to nearly 50 million tourists a year. Over 1 million of which hail from China. That’s more than any other U.S. city and a lot of reason to be proud. Part of the challenge was that these Chinese travelers were only staying a few days before heading off to another destination city. The Los Angeles Tourism and Convention Board came to CLA hoping we could help them hold on to their Chinese travelers a little longer.
Our year long China Ready Training Program gave them the tools they needed to entice and retain the Chinese tourist in a revolutionary way, increasing their tourism numbers and setting them up for years to come with the skills they need to stay competitive in the game. Training: Los Angeles Tourism & Convention Board (LATCB)