Luxury brands target Chinese tourists before they board plane

September 27, 2018/0/0
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For full article, please visit: https://www.ft.com/content/3faac4da-7eae-11e8-af48-190d103e32a4

Tour guides bringing busloads of big spenders are being replaced by smart marketing!

Renee Hartmann, Co-Founder at CLA comments:

“It is not just larger brands, such as Rolex or Dior, that appeal to today’s Chinese tourist. More experienced travelers tend to be younger, more independent in their shopping choices and speak better English. While people are still buying Louis Vuitton and Gucci and Prada, independent consumers are exploring . . . different brands, so there is a real shift in the tourism landscape.”

 

 

 

 

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