For full article, please visit: https://www.ft.com/content/3faac4da-7eae-11e8-af48-190d103e32a4
Tour guides bringing busloads of big spenders are being replaced by smart marketing!
Renee Hartmann, Co-Founder at CLA comments:
“It is not just larger brands, such as Rolex or Dior, that appeal to today’s Chinese tourist. More experienced travelers tend to be younger, more independent in their shopping choices and speak better English. While people are still buying Louis Vuitton and Gucci and Prada, independent consumers are exploring . . . different brands, so there is a real shift in the tourism landscape.”
China Luxury Advisors (CLA) is a global consultancy that advises and works collaboratively with luxury brands, tourism boards, vacation destinations and upmarket retailers on their China consumer strategy. Our personalized boutique style of China market consulting defines us and lets you transcend.