Our Insights

Peak Chinese Tourism Season Has Arrived

July 21, 2016/0/0/

By Renee Hartmann As anyone who has visited a U.S. National Park this summer can attest – peak Chinese tourism season has arrived. With continued strong growth in Chinese tourism worldwide, the summer of 2016 will see more Chinese tourists traveling overseas than ever before. Despite upticks in Chinese tourism numbers during Chinese New Year […]

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What Does WeChat Pay’s Global Emergence Mean For Your Brand?

April 5, 2016/0/0/

Having already established itself as a major payments player within its home market, China’s dominant mobile platform, WeChat, has set its sights on global expansion, with a particular focus on payment solutions for globe-trotting outbound Chinese tourists. Launched in 2014 to allow users to send digital “red envelopes” (worth small amounts of money) to friends […]

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Case Study: Chinese New Year Engagement

February 22, 2016/0/0/

As any brand or retailer well knows, young Chinese consumers are increasingly difficult to reach, motivate, and engage — particularly online. However, with the right approach and long-term view, true engagement with this sought-after demographic is still possible. To strengthen its position as a “must-visit” for Europe-bound Chinese travelers, recently the Spanish department store El […]

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Ringing in the Year of the Monkey

January 25, 2016/0/0/

Officially kicking off on February 8, Chinese New Year is just around the corner. Generally considered China’s most important holiday, Chinese New Year marks a time when friends and family come together to celebrate and start a fresh new year. 2016 is the Year of the Monkey – the “Red Fire Monkey,” to be exact. In […]

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Behind Alitrip’s Global Ambitions, A New Generation of Chinese Travelers

January 19, 2016/0/0/

Last week, the Alibaba-owned Chinese online travel platform Alitrip held its first promotional event in the US in Los Angeles. The event, “Attracting China’s 1.3 Billion Travelers,” was launched to promote Alitrip as the go-to partner for US travel agencies and suppliers interested in the fast-growing Chinese outbound tourism market. The event featured keynote speakers […]

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