Our Insights

Serving China’s Global Luxury Consumer No Small Task

March 1, 2014/0/0/

Fueled by a stronger yuan, high prices at domestic stores, greater ease of travel, and China’s ongoing anti-extravagance campaign, more Chinese than ever headed abroad in 2013—most of whom had their sights set on luxury shopping. Last year, Chinese shoppers accounted for over one-third of all luxury purchases in Western Europe, dedicating 33 percent of […]

Business & Finance, Marketing & Branding , , , ,

Beyond The Bus: Chinese Tourists Control Itinerary With Car Rentals

March 1, 2014/0/0/

While once content to sightsee from the bus, more and more individual Chinese tourists are taking control of their itinerary and renting cars at their destination. Leisure driving is taking off as a concept with Chinese tourists—not just overseas where self-driving is the norm, but also in China where the concept of leisure driving for […]

Lifestyle, Travel/Leisure , , ,

From Ctrip To Storefront: How To Entice The Chinese Traveler Who Books Online

February 1, 2014/0/0/

Although the large majority of self-travel booking is done on Chinese platforms and with Chinese travel agents—both online and offline—there is a growing trend of sophisticated Chinese travelers tapping into international platforms for travel arrangements in their destination. In general, China’s travel landscape is still dominated by offline travel booking or a hybrid of online/offline […]

Lifestyle, Travel/Leisure , , ,