Our Insights

Reaching China’s Millennials an Ongoing Challenge For Luxury Brands

October 17, 2014/0/0/

It’s been a tough year for some of the world’s largest luxury companies. Prada’s profits slipped by one fifth in the first half of 2014, while Gucci’s second quarter sales fell 2.4 percent, and LVMH sales grew just 3 percent in the second quarter — just half of analysts’ predictions. Many of these companies place […]

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Digging For Diamonds Among China’s “KOLs”

August 15, 2014/0/0/

Engaging local influencers, or Key Opinion Leaders (“KOLs”), has long been a useful marketing tool for luxury brands active in the China market. With big-ticket purchases motivated largely by recommendations from friends, celebrities, and popular bloggers, self-proclaimed influencers have turned sponsored Weibo posts, event appearances, and paid photo shoots into full-time jobs. However, the sad […]

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What New WeChat Regulations Could Mean For Brands

August 11, 2014/0/0/

Following last year’s crackdown on the spreading of online rumors via microblogging platforms like Sina Weibo, which led to a significant decrease in activity on the platform, in early August China announced new restrictions on instant messaging tools such as WeChat, Laiwang, QQ, and Miliao. The new restrictions will require real-name registration for public accounts, requiring public account holders […]

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Cracking China: Q&A With Rupert Sanderson

July 9, 2014/0/0/

Since debuting in Hong Kong in 2010 and mainland China this May, British footwear and accessories brand Rupert Sanderson has been hard at work cracking a market not traditionally associated with understated luxury. Boasting a loyal fan base of A-list celebrities and more than 100 points of sale worldwide, designer Rupert Sanderson’s eponymous 13-year-old label carries […]

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The Enduring Appeal of Britishness: Q&A with Radley CEO Xavier Simonet

May 16, 2014/0/0/

Founded in 1998, London-based Radley exemplifies the type of affordable luxury brand sought after by China’s twenty-something fashion-lover: light on flash, colorful and light-hearted, and attractively priced. Known for their distinctive colorways and “Scottie Dog” logo, Radley’s handbags and accessories have a devoted buyer base worldwide. Since opening its first store in 2005 on London’s […]

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