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CLA is proud to announce the launch of its latest research report: The Future of Chinese International Travel. The report was conducted in collaboration with Resonance Consultancy, an international leader in strategy, planning and branding for destinations around the world, and creator of the Best Cities Guide and methodology. CLA and Resonance launched the report at WTM in London and it is now available for free download on both CLA and Resonance's websites.
Resonance Consultancy and China Luxury Advisors surveyed more than 3,000 mainland Chinese tourists who traveled internationally in the past 12 months about their long-haul, international travel preferences. The respondents were aged 20 and older. This report delves into trends, habits and preferences of Chinese long-haul travelers across Tier 1 and Tier 2 cities, aiming to identify trends among Chinese millennials who represent more than 87% of Chinese outbound travelers.
REPORT TABLE OF CONTENTS
1 // This Is Big
2 // Rise of the Independents
3 // The Call of the Wild
4 // Active Leisure Blows Up
5 // Mobile, Mobile, Mobile
6 // The Platforms
7 // Shopping
8 // Accommodations
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China Luxury Advisors (CLA) is a global consultancy that advises and works collaboratively with luxury brands, tourism boards, vacation destinations and upmarket retailers on their China consumer strategy. Our personalized boutique style of China market consulting defines us and lets you transcend.