Case Study: Chinese New Year Engagement
As any brand or retailer well knows, young Chinese consumers are increasingly difficult to reach, motivate, and engage — particularly online. However, with the right approach and long-term view, true engagement with this sought-after demographic is still possible. To strengthen its position as a “must-visit” for Europe-bound Chinese travelers, recently the Spanish department store El […]
Renee Hartmann Marketing & Branding, Travel/Leisure el corte ingles, influencer, kol, spain, wechatBehind Alitrip’s Global Ambitions, A New Generation of Chinese Travelers
Last week, the Alibaba-owned Chinese online travel platform Alitrip held its first promotional event in the US in Los Angeles. The event, “Attracting China’s 1.3 Billion Travelers,” was launched to promote Alitrip as the go-to partner for US travel agencies and suppliers interested in the fast-growing Chinese outbound tourism market. The event featured keynote speakers […]
Charlie Gu Lifestyle, Travel/Leisure alibaba, alipay, alitrip, chinese tourism, marketing, tourism, tourist, travelWho Benefited the Most From Chinese Shoppers in 2015?
In most major luxury markets, from North America and Western Europe to South Korea, 2015 was remarkably similar to 2014 in terms of Chinese visitor trends. As they have for the past several years, Chinese tourists–over 60 million of whom ventured overseas in the first half of the 2015–sought to avoid higher prices and enjoy […]
Avery Booker Travel/Leisure japan, tourism, travelParis Attacks: How Will Chinese Tourism Fare?
The tragic events of November 13th in Paris are unlikely to easily fade from the minds of Parisians. Already reeling from the Charlie Hebdo attacks earlier this year, a somber, fearful and weary mood prevailed in the city as Parisians returned to work last week. Eerily quiet streets and empty bistros across the city begged the […]
Philip Guarino Marketing & Branding, Travel/Leisure ctrip, paris, qunar, tourism, travelWhat Slowdown? Why Chinese Outbound Tourism Will Continue to Grow
Following this summer’s stock market drama and currency devaluation in China, some tourism industry analysts and observers suggested that outbound travel from China could also suffer, impacting everyone from luxury brands in Europe to duty-free stores in South Korea. But reality seems to paint a different picture. Last month, China Daily reported that Chinese outbound tourism […]
Charlie Gu Lifestyle, Travel/Leisure china ready, hong kong, japan, tourism, travel