Luxury brands target Chinese tourists before they board plane
For full article, please visit: https://www.ft.com/content/3faac4da-7eae-11e8-af48-190d103e32a4 — Tour guides bringing busloads of big spenders are being replaced by smart marketing! Renee Hartmann, Co-Founder at CLA comments: “It is not just larger brands, such as Rolex or Dior, that appeal to today’s Chinese tourist. More experienced travelers tend to be younger, more independent in their shopping choices […]
Amber Chen CLA in the Media, Travel/Leisure5 Charts Showing the Rise of Independent Chinese Travelers
Original Article: https://skift.com/2017/08/25/5-charts-showing-the-rise-of-independent-chinese-travelers/ — Dan Peltier, Skift – Aug 25, 2017 1:00 am “We’re still many years away from seeing a tipping point when more Chinese travel independently than with tour groups. But this data should be a wake-up call to destinations and travel brands that a shift is already happening in some places and for […]
Amber Chen CLA in the Media, Travel/Leisure chinese consumers, chinese tourism, tourism, travelCurrency and Security are Top Concerns for Chinese Tourists
Political events in the United States and Europe have taken center stage on the world landscape in recent months, leaving experts wondering how these political changes will affect the global business climate. China has been a particular focus of speculation, as political changes will affect both the overall balance of power over the long term, […]
Renee Hartmann Business & Finance, Lifestyle, Marketing & Branding, Travel/Leisure chinese tourism, election, RMB, Tourism trendsFour Important Ways to Tap Into What Chinese Tourists Want
China Luxury Advisors conducts quantitative and qualitative research to better understand global Chinese tourism trends, including frequent “street interviews” to gain insights from Chinese travelers. This week we asked tourists about their booking and travel methods and preferences. If you work closely with travelers from China, here’s what you need to know, in their own […]
Renee Hartmann Lifestyle, Marketing & Branding, Travel/Leisure chinese tourism, National ParksCase Study: Chinese New Year Engagement
As any brand or retailer well knows, young Chinese consumers are increasingly difficult to reach, motivate, and engage — particularly online. However, with the right approach and long-term view, true engagement with this sought-after demographic is still possible. To strengthen its position as a “must-visit” for Europe-bound Chinese travelers, recently the Spanish department store El […]
Renee Hartmann Marketing & Branding, Travel/Leisure el corte ingles, influencer, kol, spain, wechat