Category: Travel/Leisure

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The Chinese Tourists’ Growing Interest in Arts & Culture

May 9, 2019/0/0/

Re: The Chinese Tourists’ Growing Interest in Arts & Culture The Story: Tourism boards and tour operators around the world are citing arts, museum and culture as key focus points for Chinese tourists. The impact is being felt globally. What to Know: CLA research indicates that 86% of Chinese visitors to museums are likely to be actively […]

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April 29, 2019/0/0/

Re: Accommodations The Story: Where are Chinese travelers staying when they arrive at their travel destination? And who is welcoming them at their destinations of choice?  What to Know: Our study shows that full-service hotels and resorts are their first choice (60%), followed by limited service or economy hotels and resorts and boutique hotels. Upscale/luxury hotel and […]


The Platforms

April 25, 2019/0/0/

Re: The Platforms The Story: If the mobile wars are a battle of two titans, the battle for dominance in booking platforms is a horse race with a very crowded and increasingly competitive field. What to Know: Our research shows CTrip as first among OTAs that travelers are most likely to use for both trip planning and booking. […]


Mobile, Mobile, Mobile

April 2, 2019/0/0/

Re: Mobile, Mobile, Mobile The Story: The future of mobile is being written in China and in a pitched battle for mobile dominance, Chinese travelers may be the ultimate prize. What to Know: For young Chinese travelers, mobile technology is what makes a trip real. Without the witnessing, researching, proving, bragging, booking and sharing it makes possible, […]


Call of the Wild

March 20, 2019/0/0/

Re: Call of the Wild The Story: In the rush to urbanize, many Chinese have lost touch with the natural world. When they travel now, however, they’re seeking to reconnect. What to Know: When we asked Chinese travelers their most important considerations for choosing vacation destinations, safety was first, as it is most everywhere BUT a close […]