Category: Marketing & Branding

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Dubai, Abu Dhabi Woo China’s “Seen It All” Set

December 8, 2014/0/0/

Ideally positioned between China and popular European tourism and business destinations, and linked by dozens of direct flights to major Chinese cities, the United Arab Emirates (UAE) has already benefited greatly from China’s outbound investment and travel boom. In 2013, Dubai saw Chinese arrivals increase 11 percent to nearly 276,000, and more than 81,000 mainland […]

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Staying Ahead in China’s Luxury Car Market

November 3, 2014/0/0/

The world’s largest auto market since 2010, China will surpass the US to become the world’s largest premium car market by 2020. Having entered China when the country had no luxury auto segment to speak of, European luxury automakers Audi, BMW, and Mercedes-Benz continue to occupy 80 percent of high-end market share in China, posing […]

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Reaching China’s Millennials an Ongoing Challenge For Luxury Brands

October 17, 2014/0/0/

It’s been a tough year for some of the world’s largest luxury companies. Prada’s profits slipped by one fifth in the first half of 2014, while Gucci’s second quarter sales fell 2.4 percent, and LVMH sales grew just 3 percent in the second quarter — just half of analysts’ predictions. Many of these companies place […]

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Digging For Diamonds Among China’s “KOLs”

August 15, 2014/0/0/

Engaging local influencers, or Key Opinion Leaders (“KOLs”), has long been a useful marketing tool for luxury brands active in the China market. With big-ticket purchases motivated largely by recommendations from friends, celebrities, and popular bloggers, self-proclaimed influencers have turned sponsored Weibo posts, event appearances, and paid photo shoots into full-time jobs. However, the sad […]

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What New WeChat Regulations Could Mean For Brands

August 11, 2014/0/0/

Following last year’s crackdown on the spreading of online rumors via microblogging platforms like Sina Weibo, which led to a significant decrease in activity on the platform, in early August China announced new restrictions on instant messaging tools such as WeChat, Laiwang, QQ, and Miliao. The new restrictions will require real-name registration for public accounts, requiring public account holders […]

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