Category: Marketing & Branding

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Online vs. Bricks-and-Mortar: The China Dilemma

February 2, 2015/0/0/

As luxury brands look to mitigate a significant slowdown in sales in mainland China, which registered negative growth last year for the first time ever, the country’s e-commerce market remains an attractive opportunity as well as an ongoing challenge. Often fearful of diluting brand value while still looking to boost return on investment in a tough […]

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Chinese Travelers “Hit the Road” in 2015

January 26, 2015/0/0/

With more Chinese tourists moving beyond group packages and developing their own itineraries, self-driving trips have become one of the hottest areas of growth. Among younger travelers and middle-class families in particular, renting cars to explore overseas locales at their own pace is fueling an increase in Chinese arrivals from LA to New York — […]

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Luxury Brands Prepare for the Year of the Sheep

January 12, 2015/0/0/

With Chinese New Year just around the corner, luxury brands have started rolling out limited-edition collections celebrating the Year of the Sheep. Aimed at Chinese shoppers worldwide, commemorative Chinese New Year collections (and store decorations) have become increasingly common in recent years, ranging from overt (the infamous Gold-and-Red Ferrari 458 in 2012) to subtle (Dunhill’s snake cufflinks in […]

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What will 2015 Bring for Chinese Tourism in the United States?

January 6, 2015/5/0/

2014 was an eventful one for watchers of the Chinese tourism industry. Despite the damper that the continued crackdown on corruption from the Chinese government placed on government travel and spending, growth in Chinese tourism remained stronger than ever. Chinese travelers took an estimated 115 million outbound trips in 2014, a more than 18 percent […]

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China’s Online Video Boom Has Global Implications (and Ambitions)

December 15, 2014/0/0/

With many young, digitally savvy Chinese leapfrogging straight to online video, watching 698 million hours of video on Youku Tudou and an estimated 569 million hours on iQiyi this August, the country’s online video market has become big business. As consumers increase their time watching streaming TV shows and films — particularly on mobile devices, which […]

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