Category: Marketing & Branding

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New Tmall Regulations Pose Fresh Headaches For Western Brands

March 16, 2015/0/0/

Less than a year after the likes of Burberry, L’Occitane, and Estée Lauder launched official “flagships” on the platform, this month Alibaba-owned e-tailer Tmall announced new “invite-only” regulations that limit new stores to hand-picked brands. These new regulations present an unexpected obstacle for companies debating whether to join the platform, which – despite concerns about […]

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California’s Golden Opportunity with Chinese Tourists

March 9, 2015/0/0/

Since the US announced plans to extend the length of Chinese tourist, student, and business visas last November, leading American travel destinations have kept a close eye on Chinese tourist arrivals to evaluate the near- and long-term impact of this historic move. As it turns out, they didn’t need to wait long: in the past […]

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Tourism and Brand Building: Are Italian Luxury Firms Ready?

March 2, 2015/0/0/

2014 proved to be a challenging year for Italy. According to Global Blue, luxury spending in Italy dropped 3 percent last year, due in large part to the country’s exposure to Russian tourism. Political turmoil and an ensuing devaluation of the Ruble caused a significant decrease in the number of Russian visitors to Italy, with spending […]

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Can Spain Compete With France For Chinese Tourists?

February 23, 2015/0/0/

Long overshadowed as an aspirational destination by neighboring France, Spain is finally coming into its own among experiential Chinese tourists. Although Spain’s 288,000 mainland Chinese visits last year were a drop in the bucket compared to France’s 2 million, Spain did see an impressive 14 percent leap year-on-year in 2014. More importantly for Spanish retailers, Chinese tourists have […]

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To Engage Chinese Consumers, Go for the Gut

February 16, 2015/0/0/

For the better part of a decade, most major luxury brands have used the Lunar New Year holiday as an opportunity to engage Chinese consumers through localized, limited-edition items. However, owing to plummeting luxury consumption within mainland China — which has only been worsened by the ongoing anti-corruption crackdown — and a decidedly more low-key […]

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