Category: Marketing & Branding

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Is Britain Taking Full Advantage of China’s Tourism Boom?

May 4, 2015/0/0/

Last week, CLA joined other presenters at the prestigious Walpole Eastern Growth Summit in London, where dozens of British brands, tourist destinations, and retailers discussed China’s outbound tourism boom and what it means for the UK. Much like New York, Paris, and Tokyo, London has already seen significant growth in arrivals from mainland China in recent years, […]

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Luxury Brands, Tourist Destinations Can’t Ignore the Power of the “Pink Yuan”

April 20, 2015/0/0/

Long an important target for marketers in the West, LGBT consumers often have higher disposable incomes and lead consumer trends. With public acceptance of LGBT people continuing to grow worldwide, it’s time for brands to think global when developing their marketing strategies to this community. Case in point: as the second-largest economy — and home […]

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Luxury’s Renminbi Roulette: Why Currency Adjustments Are Risky Business

March 30, 2015/0/0/

CHANEL’s recent decision to increase prices in Europe by 20 percent and lower them in China raised eyebrows throughout the global luxury industry. Ostensibly this move was designed to “align” prices in anticipation of an international e-commerce push. Coming in the wake of the Euro’s sharp devaluation since mid-2014, which accelerated significantly in the month […]

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Price Drops Alone Won’t Boost Luxury Sales in China

March 23, 2015/0/0/

One of the biggest stories to come out of the global luxury industry last week was Chanel’s decision to increase prices for some handbags in Europe while lowering prices in mainland China. This move, which will take effect on April 8, is aimed at fighting a flourishing gray market and narrowing the price gap between China […]

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LA Business Journal Highlights CLA Collaboration with Beverly Center

March 16, 2015/0/0/

Tourism Drive: Malls put Money on Drawing Chinese Visitors pdf: LABJ – BVC Feature It’s a common sight for Susan Vance, marketing and sponsorship director for the L.A. mall, and getting much more so. Last year, about 300 buses stopped there. They are already approaching half that so far this year, the result of a boom […]

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