Category: Marketing & Branding

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China’s Menswear Market Shifts Into High Gear

June 15, 2015/0/0/

Although overshadowed in recent years by a surge in spending by female shoppers, China’s menswear market has become more important than ever for a growing number of brands.Currently, menswear accounts for around 43 percent of China’s overall apparel industry, the largest piece of the pie, and brands from Savile Row to Seoul are making stronger overtures to […]

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Summer 2015: The Make It or Break It Period for Chinese Tourists

June 1, 2015/0/0/

Although many brands and tourism destinations look to high-profile holidays like Chinese New Year and October Golden Week to spur Chinese tourism, one key trend that’s often overlooked is that July and August are actually the high season for Chinese outbound tourism. In June and July 2014, the United States welcomed a total of 462,945 visitors from […]

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China’s Import Tax Cuts Won’t Lift All Brands

May 26, 2015/0/0/

After years of calls from consumers and high-powered businesspeople like Wang Jianlin to drop import taxes (which have sent millions of Chinese tourist-shoppers abroad in search of lower prices), this week China’s Ministry of Finance announced a program to cut taxes for some products beginning June 1. According to Chinese news site 21CBN, this tax cut […]

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Luxury, China, and Currency Volatility

May 18, 2015/0/0/

CHANEL’s announcement in March that it would increase prices in Europe by 20 percent and drop them a similar amount in China raised eyebrows in the luxury industry and set off speculation that many other brands may follow suit. Ostensibly, CHANEL’s move was designed to “align” prices in anticipation of an international e-commerce push as […]

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Chinese Designers Take the Wheel in New York, Los Angeles

May 11, 2015/0/0/

Making over 70 percent of luxury purchases outside of mainland China, Chinese consumers now support a vast network of brands and industries worldwide, boosting luxury and fashion brands as well as retailers, hotels and tourism providers. Now, a growing number of tourism industry professionals see what many global fashion and luxury watchers have long known: […]

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