Category: Marketing & Branding

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From Confucius to California: Chinese Explore New Family Planning Options

August 10, 2015/0/0/

In China, traditional family values center on continuation of the family bloodline. According to Confucian philosophy, the worst form of unfilial conduct is a failure to leave behind descendants. During China’s feudal era, a woman’s virtue was often judged solely upon her ability to conceive and give birth. This has changed dramatically over the past […]

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What Does China’s Market Correction Mean For Luxury?

July 20, 2015/0/0/

While all eyes have been on the ongoing crisis in Greece, a possible “Grexit” and a questionable deal with European creditors, another worrying crisis has been unfolding in a far larger market —  and one that has been critical to the luxury industry’s spectacular growth over the past decade — China. In mid-June, the Shanghai […]

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What Alibaba’s New “Credit Visa” System Means For Overseas Chinese Travel (and Why Brands Should Care)

July 13, 2015/2/0/

Leveraging the new “credit score” function launched by its online payment company Alipay, last week Chinese e-commerce juggernaut Alibaba announced the beta launch of a new “Credit Visa” service, which could put easy tourist visas within the reach of China’s most high-potential overseas spenders. Designed for overseas-bound travelers (particularly members of Alibaba’s online travel agency, […]

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Marriage Equality Ruling Set to Boost Chinese Tourism in US

July 6, 2015/0/0/

On June 26, 2015, the U.S. Supreme Court ruled in a historic decision that the United States Constitution grants same-sex couples the fundamental right to marry, making same-sex marriage legal throughout the nation. Widely celebrated by the LGBT community and allies across the nation, the decision also sent a ripple effect around the world. In China, […]

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What Shape Will China’s “Post-Crackdown” Luxury Landscape Take?

June 29, 2015/0/0/

In their new book “I F**KING LOVE THAT COMPANY,” authors Bayard Winthrop and Randy Komisar highlight how young, digitally savvy brands have steadily chipped away at the traditional brick-and-mortar retail model–which depended on size, scale, and distribution–and replaced it with one that values efficiency, speed, and dialogue to build loyalty and affinity among a plugged-in buyer base. […]

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