Category: Marketing & Branding

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What Could 2016 Hold For China’s Luxury and Travel Markets?

December 23, 2015/0/0/

EU to Remain a Strong Draw, With Spain & Italy Gaining on France After a lackluster 2015 for many luxury brands — particularly those overburdened by unprofitable China operations — expect more pressure for improvement in mainland China performance in 2016, with further store closings and a rationalization of bloated operations. A depreciating Renminbi might […]

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What Brands Should Know as WeChat Goes Global

December 7, 2015/0/0/

If you do any business with China these days, you are most likely familiar with WeChat. Often dubbed China’s “life operating platform,” WeChat – an amalgamation of social media, instant messaging, e-commerce and more – has 650 million monthly active users worldwide. In mid-November, Tencent, the parent company of WeChat, announced that it had made its popular […]

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Paris Attacks: How Will Chinese Tourism Fare?

November 23, 2015/0/0/

The tragic events of November 13th in Paris are unlikely to easily fade from the minds of Parisians. Already reeling from the Charlie Hebdo attacks earlier this year, a somber, fearful and weary mood prevailed in the city as Parisians returned to work last week. Eerily quiet streets and empty bistros across the city begged the […]

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What China’s “Wedding of the Year” Says About Branding in 2015

October 12, 2015/0/0/

This past week, the hot topic on China’s Weibo- and WeChat-sphere was the wedding of actors Huang Xiaoming and Angela Yeung (better known as Angelababy), a stereotypically fairytale event held at the very romantic Shanghai Exhibition Center. Attended by nearly 600 guests, among them celebrities like Li Bingbing, Shu Qi, Chiling Lin, and Hong Kong […]

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Global Destinations Keep Close Eye on China’s Super Golden Week Holiday

October 6, 2015/0/0/

China’s Golden Week is in full swing, with Chinese consumers traveling the world for sightseeing, dining, wine tasting, fun, and of course, shopping. Coming just a few days after the Lunar Mid-Autumn Festival, this week’s holiday is considered a “Super Golden Week,” one that lets Chinese tourists combine the two holidays for a longer travel […]

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