Category: Marketing & Branding

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Currency and Security are Top Concerns for Chinese Tourists

December 12, 2016/0/0/

Political events in the United States and Europe have taken center stage on the world landscape in recent months, leaving experts wondering how these political changes will affect the global business climate. China has been a particular focus of speculation, as political changes will affect both the overall balance of power over the long term, […]

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Four Important Ways to Tap Into What Chinese Tourists Want

December 12, 2016/0/0/

China Luxury Advisors conducts quantitative and qualitative research to better understand global Chinese tourism trends, including frequent “street interviews” to gain insights from Chinese travelers. This week we asked tourists about their booking and travel methods and preferences. If you work closely with travelers from China, here’s what you need to know, in their own […]

Lifestyle, Marketing & Branding, Travel/Leisure ,

What Does WeChat Pay’s Global Emergence Mean For Your Brand?

April 5, 2016/0/0/

Having already established itself as a major payments player within its home market, China’s dominant mobile platform, WeChat, has set its sights on global expansion, with a particular focus on payment solutions for globe-trotting outbound Chinese tourists. Launched in 2014 to allow users to send digital “red envelopes” (worth small amounts of money) to friends […]

Marketing & Branding , , ,

Case Study: Chinese New Year Engagement

February 22, 2016/0/0/

As any brand or retailer well knows, young Chinese consumers are increasingly difficult to reach, motivate, and engage — particularly online. However, with the right approach and long-term view, true engagement with this sought-after demographic is still possible. To strengthen its position as a “must-visit” for Europe-bound Chinese travelers, recently the Spanish department store El […]

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Ringing in the Year of the Monkey

January 25, 2016/0/0/

Officially kicking off on February 8, Chinese New Year is just around the corner. Generally considered China’s most important holiday, Chinese New Year marks a time when friends and family come together to celebrate and start a fresh new year. 2016 is the Year of the Monkey – the “Red Fire Monkey,” to be exact. In […]

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