Category: CLA in the Media

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Chinese Tourists Can Now Enjoy SFMOMA More with WeChat

January 31, 2019/0/0/

Original Article: https://jingtravel.com/sfmoma-chinese-wechat/ — By Ruonan Zheng—January 28, 2019 The timing of this launch is strategic, said Lesley Makishima, the manager of tourism and sales at the museum. Photo: SFMOMa/WeChat   The experience of visiting overseas museums is often frustrating for Chinese travelers — they’re either lost in a sea of foreign signage or are forced to rent expensive […]

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MoMA Attracts Chinese Consumers with WeChat Advent Calendar

December 18, 2018/0/0/

Original Article: https://jingtravel.com/moma-wechat-advent-calendar/ — By Ruonan Zheng—December 17, 2018 Many U.S. museums have yet to establish a WeChat presence, and even those that have them aren’t using the platform to create interactive holiday campaigns aimed at selling tickets or souvenirs to Chinese visitors. One museum, however, has stepped up their game recently with an innovative way to appeal to […]

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Luxury Report Shows Chinese Traveling More, Buying Less—Except for Beauty Products

October 5, 2018/0/0/

Original Article: https://jingtravel.com/chinese-traveling-more-buying-less-except-beauty/ — By Matthew Lubin—October 4, 2018 Chinese travelers are spending less per trip, but they’re shopping more for luxury beauty products abroad. Photo: Shutterstock The number of Chinese traveling abroad has been increasing and they’re taking more trips more frequently. And although they account for a fifth of global tourism spending and are traveling more frequently, […]

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Luxury brands target Chinese tourists before they board plane

September 27, 2018/0/0/

For full article, please visit: https://www.ft.com/content/3faac4da-7eae-11e8-af48-190d103e32a4 — Tour guides bringing busloads of big spenders are being replaced by smart marketing! Renee Hartmann, Co-Founder at CLA comments: “It is not just larger brands, such as Rolex or Dior, that appeal to today’s Chinese tourist. More experienced travelers tend to be younger, more independent in their shopping choices […]

CLA in the Media, Travel/Leisure

Why You May See More Chinese Tourists In Arizona

August 31, 2018/0/0/

Original Article: https://kjzz.org/content/690147/why-you-may-see-more-chinese-tourists-arizona — By Christina Estes Published: Monday, August 27, 2018 – 8:15am Updated: Monday, August 27, 2018 – 10:22am Arizona Office of Tourism | China is the world’s biggest market source for tourism. Thanks to its strong economy and growing middle class, China is the world’s biggest market source for tourism. Last year, the Chinese […]

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