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Free Report Download: Chinese Outbound Tourism Shopping Trends

August 20, 2017/0/0/

Scroll to the end of article for free report download! China Luxury Advisors and Fung Intelligence Group are pleased to announce the release of our third annual proprietary joint research report on Chinese Outbound Tourism Shopping Trends. In the past 12 months, more Chinese have traveled overseas compared to the prior year and are continuing […]

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What Does WeChat Pay’s Global Emergence Mean For Your Brand?

April 5, 2016/0/0/

Having already established itself as a major payments player within its home market, China’s dominant mobile platform, WeChat, has set its sights on global expansion, with a particular focus on payment solutions for globe-trotting outbound Chinese tourists. Launched in 2014 to allow users to send digital “red envelopes” (worth small amounts of money) to friends […]

Marketing & Branding , , ,

Case Study: Chinese New Year Engagement

February 22, 2016/0/0/

As any brand or retailer well knows, young Chinese consumers are increasingly difficult to reach, motivate, and engage — particularly online. However, with the right approach and long-term view, true engagement with this sought-after demographic is still possible. To strengthen its position as a “must-visit” for Europe-bound Chinese travelers, recently the Spanish department store El […]

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“China Ready” Programs: Coming Soon to a City Near You

November 2, 2015/0/0/

With continued strong growth in Chinese tourism–around 62 million outbound travelers hit the road in the first half of the year–cities around the world are seeking to benefit from booming airlift and unparalleled spending levels. Over the remainder of 2015 and into 2016, CLA expects many tourism and brand marketing professionals to take a page […]

Travel/Leisure , , , ,

Global Destinations Keep Close Eye on China’s Super Golden Week Holiday

October 6, 2015/0/0/

China’s Golden Week is in full swing, with Chinese consumers traveling the world for sightseeing, dining, wine tasting, fun, and of course, shopping. Coming just a few days after the Lunar Mid-Autumn Festival, this week’s holiday is considered a “Super Golden Week,” one that lets Chinese tourists combine the two holidays for a longer travel […]

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