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Currency and Security are Top Concerns for Chinese Tourists

December 12, 2016/0/0/

Political events in the United States and Europe have taken center stage on the world landscape in recent months, leaving experts wondering how these political changes will affect the global business climate. China has been a particular focus of speculation, as political changes will affect both the overall balance of power over the long term, […]

Business & Finance, Lifestyle, Marketing & Branding, Travel/Leisure , , ,

Four Important Ways to Tap Into What Chinese Tourists Want

December 12, 2016/0/0/

China Luxury Advisors conducts quantitative and qualitative research to better understand global Chinese tourism trends, including frequent “street interviews” to gain insights from Chinese travelers. This week we asked tourists about their booking and travel methods and preferences. If you work closely with travelers from China, here’s what you need to know, in their own […]

Lifestyle, Marketing & Branding, Travel/Leisure ,

Peak Chinese Tourism Season Has Arrived

July 21, 2016/0/0/

By Renee Hartmann As anyone who has visited a U.S. National Park this summer can attest – peak Chinese tourism season has arrived. With continued strong growth in Chinese tourism worldwide, the summer of 2016 will see more Chinese tourists traveling overseas than ever before. Despite upticks in Chinese tourism numbers during Chinese New Year […]

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Global Brands, Meet Your Global Chinese Customers

March 1, 2014/0/0/

Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers, brands continue to underinvest in this global customer segment in home markets. Many brands that led the pack in executing China market-entry strategies during recent decades have subsequently missed the opportunity to engage the traveling Global Chinese Demographic in their home markets […]

Marketing & Branding , ,

Serving China’s Global Luxury Consumer No Small Task

March 1, 2014/0/0/

Fueled by a stronger yuan, high prices at domestic stores, greater ease of travel, and China’s ongoing anti-extravagance campaign, more Chinese than ever headed abroad in 2013—most of whom had their sights set on luxury shopping. Last year, Chinese shoppers accounted for over one-third of all luxury purchases in Western Europe, dedicating 33 percent of […]

Business & Finance, Marketing & Branding , , , ,
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