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Luxury Brands Prepare for the Year of the Sheep

January 12, 2015/0/0/

With Chinese New Year just around the corner, luxury brands have started rolling out limited-edition collections celebrating the Year of the Sheep. Aimed at Chinese shoppers worldwide, commemorative Chinese New Year collections (and store decorations) have become increasingly common in recent years, ranging from overt (the infamous Gold-and-Red Ferrari 458 in 2012) to subtle (Dunhill’s snake cufflinks in […]

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What will 2015 Bring for Chinese Tourism in the United States?

January 6, 2015/5/0/

2014 was an eventful one for watchers of the Chinese tourism industry. Despite the damper that the continued crackdown on corruption from the Chinese government placed on government travel and spending, growth in Chinese tourism remained stronger than ever. Chinese travelers took an estimated 115 million outbound trips in 2014, a more than 18 percent […]

Lifestyle, Marketing & Branding, Travel/Leisure , , , , ,

China’s Online Video Boom Has Global Implications (and Ambitions)

December 15, 2014/0/0/

With many young, digitally savvy Chinese leapfrogging straight to online video, watching 698 million hours of video on Youku Tudou and an estimated 569 million hours on iQiyi this August, the country’s online video market has become big business. As consumers increase their time watching streaming TV shows and films — particularly on mobile devices, which […]

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Dubai, Abu Dhabi Woo China’s “Seen It All” Set

December 8, 2014/0/0/

Ideally positioned between China and popular European tourism and business destinations, and linked by dozens of direct flights to major Chinese cities, the United Arab Emirates (UAE) has already benefited greatly from China’s outbound investment and travel boom. In 2013, Dubai saw Chinese arrivals increase 11 percent to nearly 276,000, and more than 81,000 mainland […]

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China the “Wild West” for Global Travel Industry

December 1, 2014/0/0/

The massive growth of China’s outbound tourism market continues to attract the attention of international travel giants, which increasingly look to collaborate with leading local players. Considering the fast pace with which Chinese tourists have scoured (and shopped) the globe — 116 million mainlanders are expected to travel abroad this year, spending an estimated $155 […]

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