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To Engage Chinese Consumers, Go for the Gut

February 16, 2015/0/0/

For the better part of a decade, most major luxury brands have used the Lunar New Year holiday as an opportunity to engage Chinese consumers through localized, limited-edition items. However, owing to plummeting luxury consumption within mainland China — which has only been worsened by the ongoing anti-corruption crackdown — and a decidedly more low-key […]

Lifestyle, Marketing & Branding , , , , , , , , , ,

What’s Behind China’s Luxury Hotel Buying Spree?

February 11, 2015/0/0/

For years, the stereotype of the traveling mainland Chinese consumer has been a group-tour attendee who spends next to nothing on two-to-three-star accommodations, eats at low-end Chinese buffets…and drops thousands at luxury boutiques around the world. Stories abound of frustrated luxury hotels in Manhattan watching as big-spending VIPs clear shelves on Fifth Avenue then promptly […]

Lifestyle, Travel/Leisure , , , , , , , ,

Online vs. Bricks-and-Mortar: The China Dilemma

February 2, 2015/0/0/

As luxury brands look to mitigate a significant slowdown in sales in mainland China, which registered negative growth last year for the first time ever, the country’s e-commerce market remains an attractive opportunity as well as an ongoing challenge. Often fearful of diluting brand value while still looking to boost return on investment in a tough […]

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Chinese Travelers “Hit the Road” in 2015

January 26, 2015/0/0/

With more Chinese tourists moving beyond group packages and developing their own itineraries, self-driving trips have become one of the hottest areas of growth. Among younger travelers and middle-class families in particular, renting cars to explore overseas locales at their own pace is fueling an increase in Chinese arrivals from LA to New York — […]

Marketing & Branding, Travel/Leisure , , , , , , , ,

Overcoming China’s Global Tourism Growing Pains

January 19, 2015/0/0/

In recent years, many luxury brands, retailers, malls and department stores have seen a wave of Chinese tourist-shoppers unlike any before. Motivated by easier and longer visas, lower prices, the prestige of shopping abroad, and better service and selection, Chinese tourists have become a regular sight from Ginza to Beverly Hills, Bond Street to Madison Avenue. […]

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