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Driving Sales Among Chinese Tourists Creates Record Breaking Year

November 6, 2018/0/0/

Beverly Center, a leading luxury shopping destination in Los Angeles, was seeking to increase its sales with Chinese tourists and Chinese consumers.They wanted more than just a quick fix. They reached out to CLA to develop a multi-year, comprehensive strategy for marketing to and acquiring more Chinese Customers. CHALLENGE Chinese tourists are an integral part [...]

Naming a new Luxury Cruise Line for the China Market

November 5, 2018/0/0/

Norwegian Cruise Line (NCL) was launching a US$1 billion cruise ship that was custom designed and built for the China market. Naturally, NCL sought to develop brand positioning for this incredible ship that both delivered on the luxury brand promise of Norwegian Cruise Line and also connected with Chinese consumers. “First Class at Sea” was [...]

Luxury Report Shows Chinese Traveling More, Buying Less—Except for Beauty Products

October 5, 2018/0/0/

Original Article: — By Matthew Lubin—October 4, 2018 Chinese travelers are spending less per trip, but they’re shopping more for luxury beauty products abroad. Photo: Shutterstock The number of Chinese traveling abroad has been increasing and they’re taking more trips more frequently. And although they account for a fifth of global tourism spending and are traveling more frequently, […]

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Free Report Download: Chinese Outbound Tourists Survey 2018

September 27, 2018/1/0/

Scroll to the end of article for free report download! This report details the results of our fourth annual proprietary survey of Chinese overseas tourists’ travel and spending behaviors and preferences, undertaken in partnership with Coresight Research. The top six takeaways from our 2018 survey are: 1) Millennials—those in their 20s and 30s—are changing the […]

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Luxury brands target Chinese tourists before they board plane

September 27, 2018/0/0/

For full article, please visit: — Tour guides bringing busloads of big spenders are being replaced by smart marketing! Renee Hartmann, Co-Founder at CLA comments: “It is not just larger brands, such as Rolex or Dior, that appeal to today’s Chinese tourist. More experienced travelers tend to be younger, more independent in their shopping choices […]

CLA in the Media, Travel/Leisure