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Major Metropolis Needs China Ready Training

November 6, 2018/0/0/

The city of Los Angeles plays host to nearly 50 million tourists a year. Over 1 million of which hail from China. That’s more than any other U.S. city and a lot of reason to be proud. Part of the challenge was that these Chinese travelers were only staying a few days before heading off [...]

Asian Art Museum in San Francisco Seeks to Up Their Digital Game

November 6, 2018/0/0/

The Asian Art Museum (AAM) wanted to find a way to expand awareness of its unique collection of Asian art and antiquities while simultaneously increasing visits from Chinese travelers. With very little financial investment from the AAM, we blazed a trail that continues to  be used by museums in several major US cities. Yep, we [...]

Driving Sales Among Chinese Tourists Creates Record Breaking Year

November 6, 2018/0/0/

Beverly Center, a leading luxury shopping destination in Los Angeles, was seeking to increase its sales with Chinese tourists and Chinese consumers.They wanted more than just a quick fix. They reached out to CLA to develop a multi-year, comprehensive strategy for marketing to and acquiring more Chinese Customers. CHALLENGE Chinese tourists are an integral part [...]

Naming a new Luxury Cruise Line for the China Market

November 5, 2018/0/0/

Norwegian Cruise Line (NCL) was launching a US$1 billion cruise ship that was custom designed and built for the China market. Naturally, NCL sought to develop brand positioning for this incredible ship that both delivered on the luxury brand promise of Norwegian Cruise Line and also connected with Chinese consumers. “First Class at Sea” was [...]

Luxury Report Shows Chinese Traveling More, Buying Less—Except for Beauty Products

October 5, 2018/0/0/

Original Article: — By Matthew Lubin—October 4, 2018 Chinese travelers are spending less per trip, but they’re shopping more for luxury beauty products abroad. Photo: Shutterstock The number of Chinese traveling abroad has been increasing and they’re taking more trips more frequently. And although they account for a fifth of global tourism spending and are traveling more frequently, […]

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