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MoMA Attracts Chinese Consumers with WeChat Advent Calendar

December 18, 2018/0/0/

Original Article: https://jingtravel.com/moma-wechat-advent-calendar/ — By Ruonan Zheng—December 17, 2018 Many U.S. museums have yet to establish a WeChat presence, and even those that have them aren’t using the platform to create interactive holiday campaigns aimed at selling tickets or souvenirs to Chinese visitors. One museum, however, has stepped up their game recently with an innovative way to appeal to […]

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Free Report Download: The Future of Chinese International Travel

November 19, 2018/0/0/

Scroll to the end of article for free report download! CLA is proud to announce the launch of its latest research report: The Future of Chinese International Travel. The report was conducted in collaboration with Resonance Consultancy, an international leader in strategy, planning and branding for destinations around the world, and creator of the Best Cities […]

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Luxury Report Shows Chinese Traveling More, Buying Less—Except for Beauty Products

October 5, 2018/0/0/

Original Article: https://jingtravel.com/chinese-traveling-more-buying-less-except-beauty/ — By Matthew Lubin—October 4, 2018 Chinese travelers are spending less per trip, but they’re shopping more for luxury beauty products abroad. Photo: Shutterstock The number of Chinese traveling abroad has been increasing and they’re taking more trips more frequently. And although they account for a fifth of global tourism spending and are traveling more frequently, […]

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Free Report Download: Chinese Outbound Tourists Survey 2018

September 27, 2018/1/0/

Scroll to the end of article for free report download! This report details the results of our fourth annual proprietary survey of Chinese overseas tourists’ travel and spending behaviors and preferences, undertaken in partnership with Coresight Research. The top six takeaways from our 2018 survey are: 1) Millennials—those in their 20s and 30s—are changing the […]

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Luxury brands target Chinese tourists before they board plane

September 27, 2018/0/0/

For full article, please visit: https://www.ft.com/content/3faac4da-7eae-11e8-af48-190d103e32a4 — Tour guides bringing busloads of big spenders are being replaced by smart marketing! Renee Hartmann, Co-Founder at CLA comments: “It is not just larger brands, such as Rolex or Dior, that appeal to today’s Chinese tourist. More experienced travelers tend to be younger, more independent in their shopping choices […]

CLA in the Media, Travel/Leisure