Daily Archives: February 22, 2016

Home / Our Insights / Daily Archives: February 22, 2016

Case Study: Chinese New Year Engagement

February 22, 2016/0/0/

As any brand or retailer well knows, young Chinese consumers are increasingly difficult to reach, motivate, and engage — particularly online. However, with the right approach and long-term view, true engagement with this sought-after demographic is still possible. To strengthen its position as a “must-visit” for Europe-bound Chinese travelers, recently the Spanish department store El […]

Marketing & Branding, Travel/Leisure , , , ,